vCMO
It tells you to kill the ad, and shows the confidence interval behind that.
Ad dashboards report what happened and leave the judgement to you — which is the part most founders cannot do, because the honest answer usually requires a confidence interval. vCMO computes customer acquisition cost per ad against your real contribution margin, and returns a verdict: SCALE, KILL, or GATHER — the last meaning the data does not support a decision yet, which is the answer most tools will not give.
Each verdict carries its CAC with a 90% interval, a probability the true CAC beats target, and a maturity score, so a winner declared off nine conversions is visibly not the same as one declared off seven hundred. It also explains every term as it appears — the goal is not to make you a marketer.
- Built with
- Django · Postgres · Celery
- Address
- vcmo.dev
- Status
- Live
